When business changes

The international market dynamics between Canada and the United States experienced significant shifts during and after Donald Trump’s presidency, primarily driven by his administration’s protectionist trade policies and renegotiation of key trade agreements.

Upon assuming office in January 2017, Trump quickly acted on his campaign promises to reevaluate trade relations, advocating an “America First” approach. Central to this was the renegotiation of the North American Free Trade Agreement (NAFTA), a cornerstone agreement between Canada, the US, and Mexico that had shaped trade since 1994. Trump’s administration argued NAFTA disadvantaged US manufacturing and sought revisions to enhance American competitiveness.

The result was the United States-Mexico-Canada Agreement (USMCA), signed in 2018 and implemented in 2020. While retaining much of NAFTA’s original framework, the USMCA introduced significant changes affecting sectors such as automotive manufacturing, agriculture, dairy, and digital trade. Canadian dairy farmers, for instance, faced increased US access to their markets, prompting concerns domestically.

Trump’s administration also introduced tariffs on steel and aluminum imports from Canada under national security concerns, straining relations between two traditionally close allies. Canada responded with retaliatory tariffs, affecting industries on both sides of the border. Although these tariffs were eventually lifted, they highlighted a new volatility in Canada-US trade relations.

Despite initial tensions, the bilateral trade relationship between Canada and the US remains robust, though fundamentally changed. Canadian businesses have increasingly sought to diversify markets to mitigate reliance on US trade, focusing more attention on European and Asian markets. Meanwhile, cross-border companies have adapted to new regulations and uncertainties by reshaping supply chains, emphasizing resilience and flexibility.

In summary, Trump’s presidency marked a period of significant disruption and reassessment in the Canada-US trade relationship. The resulting shifts have encouraged both nations, especially Canada, to reassess and adapt their international market strategies for greater resilience in an increasingly uncertain global trade environment.